Small businesses face the challenge of managing multiple hats while striving to stay competitive and deliver exceptional customer experiences.
An AI agent for small business has emerged as a game changer, offering a powerful AI tool—an artificial intelligence-based solution that automates tasks for small businesses. These tools streamline operations, automate routine tasks, and enhance customer interactions.
By automating tasks such as appointment scheduling, data entry, and responding to customer inquiries, how small businesses operate can be transformed, saving time and increasing efficiency.
In the business context, AI agents can handle lead recognition, CRM updates, and scheduling follow-ups to further support business goals.
This comprehensive guide explores the best AI agents available, implementation strategies, advanced use cases, and how small business owners can leverage these smart assistants to streamline operations and handle complex processes and internal operations as their businesses grow.
#1: Helply – Best Overall AI Agent for Small Business Customer Support
Helply is a conversational AI agent designed specifically to enhance customer support for small businesses by reducing ticket volume and improving user experience.
It leverages your existing documentation and data to provide instant, accurate answers through a chatbot interface. Thus, enabling customers to get help without sifting through articles or waiting for human agents.
Core Features
- Training the AI Agent: Helply can be trained on multiple content types, including knowledge base articles via integrations like Zendesk and Google Docs, web links through content crawling, manually pasted text, uploaded files, and custom Q&A pairs. This continuous enrichment ensures the agent stays up to date and effective.
- Agent Configuration: Customize the chatbot’s look and feel, persona (friendly, plainspoken, playful, etc.), styling rules such as bolding keywords, and response style with options for short and crisp answers. You can also define fallback behaviors, such as triggering a form or suggesting contacting support when the bot cannot answer.
- Interactive Actions: Beyond answering questions, Helply can help manage and automate customer requests, improving response efficiency. Helply's agents can coordinate to complete tasks such as triggering emails, updating records, calling APIs (e.g., Stripe to retrieve invoices), and executing product-specific workflows like creating articles in InstantDocs. This makes the bot transactional and interactive, not just informational.
- Contacts & Personalization: Helply supports user-specific data, allowing the bot to tailor responses based on the user’s plan or permissions, enhancing personalization and relevance. It also enables personalized outreach to high-value customers based on user-specific data. For example, it can inform a user about features available on their Premium plan.
- Conversations Dashboard: Access past user conversations for insights, quality checks, and training purposes to continuously improve the agent’s performance.
- Gap Finder: Analyzes support tickets to detect common questions the bot cannot yet answer, highlighting knowledge gaps so you can train the agent on these topics and improve coverage over time.
- Deployment: Easily embed Helply into your website or help center with provided embed codes, allowing users to chat with the AI agent wherever you choose to deploy it.
Pricing
| Plan | Price (Monthly) | AI Answers/mo | Agents | AI Actions/Agent | Gap Finder runs/mo | 1-1 VIP Program |
|---|
| Starter | $40/mo | 500 | 1 | 5 | 1 | Yes |
| Growth | $250/mo | 12,000 | 3 | 10 | 2 | Yes |
| Scale | $500/mo | 40,000 | 5+ | 15 | 3 | Yes |
| Enterprise | Custom | Unlimited | Unlimited | Unlimited | Unlimited | Yes |
Pros
- User-friendly no-code setup with drag-and-drop workflow builder.
- Highly customizable agent persona and response styles to match brand voice.
- Interactive capabilities allow executing transactional workflows and API calls.
- Personalized responses based on user data enhance customer satisfaction.
- Continuous learning through Gap Finder to improve answer accuracy.
- Scales easily with business growth without per-user fees.
Cons
- Advanced AI features and integrations are limited to higher-tier plans.
- Pricing complexity increases with scale and usage.
Who It’s Best For
Small businesses seeking a powerful, easy-to-use AI agent to automate tier-1 customer support, reduce ticket volume, and provide personalized, interactive assistance without requiring technical expertise.
#2: Lindy – Best for Multi-Department Automation
Lindy builds custom AI agents for automating multi-department workflows that include sales, HR onboarding, support ticket triage, meeting scheduling, and CRM updates.
Features
- Drag-and-drop builder and plain English workflow setup
- Real-time call transcription, automated lead responses, onboarding, and compliance checks
- Streamlines internal operations by automating tasks across sales, HR, and support, increasing efficiency and reducing manual workload
- HIPAA and SOC 2 compliance for sensitive industries
- Integrates across departments and business tools, and can be customized to fit into your existing tech stack, supporting a variety of tools and platforms
- Flexible template-based agents
Pricing
| Plan | Price (Monthly) | Credits / Tasks | Key Features | Team Seat Price |
|---|
| Free | $0 | 400 credits / up to 40 tasks | 1M character knowledge base, 100+ integrations, no phone, solo | Not listed |
| Pro | $49.99/mo | 5,000 credits / up to 1,500 tasks | 20M char KB, 6K+ integrations, 30 phone calls/month, invite team, $19.99/member/month, unlimited phone calls, English only for calls | $19.99/member/month |
| Business | $199.99/mo | 20,000 credits | 50M char KB, all Pro features + unlimited phone (30+ languages), custom logo, transfer/call routing, unlimited concurrent calls | $19.99/member/month |
| Enterprise | Custom Pricing | Custom | Everything in Business, priority support, enterprise security, dedicated AI engineer, custom agent implementation, credit discount | Talk to sales |
Pros
- Flexible, department-spanning automations
- HIPAA + SOC 2 compliant (trusted in healthcare/finance)
- No per-user fee, scalable for teams
- Modern, sleek UI
Cons
- Higher cost for advanced workflows or larger usage
- Requires setup time for complex automations
- Some inconsistency in performance for complex queries
- Limited knowledge base on lower plans
Who It’s Best For
Small businesses needing robust, multi-department automations; great for those handling sensitive data or needing custom workflow control
#3: Relevance AI – Best for Data-Powered Decision Making
Relevance AI provides AI-powered automation focused on leveraging business data for decision-making, analytics, and predictive insights.
Features
- Data-driven automation and analytics
- Machine learning features for real-time business insights
- Predictive analytics to identify trends, forecast sales, and recognize upsell opportunities
- Analyze sales trends to help small businesses make data-driven decisions with this AI tool
- No-code and low-code agent building
- Scalable credits-based usage
- Integrations with major business tools
Pricing
| Plan | Cost | Key Features | Best For |
|---|
| Free | $0/mo | 200 actions/month, 1 user, unlimited agents and tools | Individuals testing |
| Pro | $29/mo | 2,500 actions/mo; 2 build users; smart escalations | Freelancers/solo entrepreneurs |
| Team | $349/mo | 7,000 actions/mo, 5 build users, 45 end users; 5 shared projects | Small teams |
| Enterprise | Custom | Unlimited users and projects; Dedicated account manager; Agent evaluations; Custom implementation | Large organizations |
Pros
- Powerful analytics for smarter business decisions
- Combines automation with human team collaboration
- Tiered plans for all business sizes
- Reduces need for multiple fragmented automation tools
Cons
- Usage limits based on credits (predicting costs can be hard)
- Advanced features require higher plans
- May be too broad for businesses only needing simple automations
Who It’s Best For
Small businesses and collaborative teams wanting data-driven insights and automation with human oversight, especially valuable for sales, marketing, and customer analytics.
#4: Make – Best Visual Workflow Builder
Make is a cloud-based no-code platform for building, scaling, and automating workflows—including complex, multi-step processes and AI-driven logic—across thousands of apps, Make is designed for automating tasks and complex processes, streamlining routine business activities for small businesses.
Features
- Visual no-code workflow builder (drag-and-drop scenario designer)
- 2,000+ app integrations plus custom connectors and API support
- Cloud-based—no install required
- AI applications and agents: Seamless integration of OpenAI, AI summaries, enrichment, decision-making, and agent orchestration (beta)
- Aggregators, filters, routers, error handling
- Make Code App: Native Python/JavaScript support for complex logic
- Full-featured logging, analytics, and real-time monitoring
- Team roles, scenario templates, custom app development (higher tiers)
- Granular scheduling, parallel execution, and data transformation
- Strong enterprise controls: SSO, advanced auditing/log retention, security reviews
Pricing
| Plan | Monthly Price (Annual) | Monthly Credits | Key Features |
|---|
| Free | $0 | 1,000 | 3000+ apps; No-code visual workflow builder; 3000+ apps; 15-minute minimum interval between runs |
| Core | $9 | 10,000 | Unlimited active scenarios; Increased data transfer limits; Access to the Make API |
| Pro | $16 | 10,000+ | Priority scenario execution; Full-text execution log search; Custom variables |
| Teams | $29 | 10,000+ | Teams and team roles; Create and share scenario templates |
| Enterprise | Custom | Custom | Custom functions support; Enterprise app integrations; Access to Value Engineering team |
- Extra credits and higher data limits can be purchased à la carte.
- Credits = operations/tasks; each step/module in a workflow = 1 credit. API requests, code execution, and heavy data transfer consume more.
- AI features (AI toolkit, code, agents beta) included on all plans.
Pros
- Affordable entry: Free plan supports simple automations with no time cap.
- Flexible/Scalable: Powerful for both no-code users and technical teams (JS/Python).
- Rich automation & AI: AI toolkit, LLM integration, and agent orchestration in beta.
- Extensive integrations: Broad coverage for SaaS, CRM, web, and custom APIs.
- Highly customizable: Custom code, advanced routing, templates, scenario chaining.
Cons
- Usage-based pricing: Credits/operations can add up quickly for complex/high-frequency use.
- No self-hosting: All workflows/data processed in Make’s cloud (privacy concern for some industries).
- Learning curve: Advanced features (e.g., error handling, variables) require time to master.
- Limited premium support: Higher-priority help and some security features reserved for Teams/Enterprise plans.
- Occasional performance lag: Large/complex scenarios may experience queueing during peak times if on Free/Core plans.
Who It’s Best For
- Individuals/Freelancers: Automating personal or small business processes across multiple apps.
- SMBs/Agencies: Managing interconnected workflows at scale, especially with team collaboration.
- Developers: Needing custom logic but wanting to avoid building from scratch.
- Enterprises: With critical automations, requiring compliance, observability, and advanced security.
Customer Service & Support Agents
#5: Tidio – Best for E-commerce Customer Support
Tidio is a cloud-based, all-in-one solution for live chat, AI chatbots (Lyro AI Agent), automated flows, ticketing, and multichannel support for businesses of any size.
Pricing
| Plan/Addon | Price (USD) | Main Limits & Notes |
|---|
| Free | $0 | 50 billable conversations, 10 agents, 100 Flows visitors, 50 Lyro AI convos (lifetime), basic live chat, help desk |
| Starter | $29/mo | 100 billable convos/mo, 50 Lyro convos, 100 Flows visitors, 10 seats, basic analytics |
| Growth (Popular) | $59/mo | 250+ convos/mo, Advanced analytics; Automatic chat assignment; Live typing |
| Plus | $749/mo | Custom quota; Custom branding; OpenAPI; Custom number of seats; Larger attachments |
| Premium | Custom | Lyro managed service (3K+ convos), guaranteed 50% AI resolution, pay-per-resolution, mobile SDK, super admin, priority service |
Add-ons:
- Lyro AI Agent: Starts at $39/mo for 50 AI conversations standalone
Core Features (by tier)
- All plans: Live chat, ticketing, help desk, basic analytics, email/social media integrations, Messenger/Instagram/WhatsApp/Email channels, mobile app, Chrome extension, generate and manage social media posts to boost engagement
- Lyro AI Agent: Solves up to 67% of customer questions, manages and automates customer requests across multiple channels, knowledge base Q&A, works across channels, can be bought standalone or bundled
- Flows: Visual no-code builder for conversion/sales/service flows (limits per plan)
- Growth/Plus Premium: Unlock advanced automations, analytics, permissions, large quotas, team/project management, custom Flows/branding, stronger support
Plan Comparison: Key Limits
| Free | Starter | Growth | Plus | Premium |
|---|
| Billable Conversations | 50 | 100 | 250+ | 2000+/custom | Custom |
| Lyro AI Conversations | 50 (lifetime) | 50 | 100-300+ | 300+/custom | 3000+/custom |
| Flows Visitors | 100 | 100 | 2,000+/custom | Custom | Custom |
| Seats | 10 | 10 | 10+ | 10+ | Unlimited/custom |
| Branding Removal | Paid add-on | Paid add-on | Paid add-on | Included | Included |
| Dedicated Manager | — | — | — | Yes | Yes (premium) |
| Super Admin/Premium | — | — | — | Some | Full/priority |
Pros
- Fast setup, intuitive workflow builder
- Multi-channel support (live chat + email + socials)
- Strong free plan for startups
- Lyro AI Agent + Flows = powerful combo for automation and lead capture
- All plans have ticketing, analytics, help desk
Cons
- Advanced analytics/branding require higher-tier plans
- Quotas/pricing scale quickly at medium/large team volumes
- Lyro AI and Flows have hard limits unless separately upgraded
- Some user complaints of integration bugs at times
Who It’s Best For
- Small businesses & e-commerce needing AI/chatbot+live agent mix and automation on a budget
- Growing teams wanting scalable automations and support/lead workflows
- Companies wanting a standalone AI agent or Flows builder without replacing existing help desk
Intercom Fin is an advanced AI customer service agent integrated into the Intercom platform. It answers and resolves customer queries directly via live chat, email, and messaging—and automates up to 50%+ of support requests.
It can also be plugged into Zendesk, Salesforce, or other helpdesks, or used natively on Intercom’s own ticketing/Messenger system.
Key Features
- Resolution-based AI agent: Pay per customer issue resolved by Fin; automatically handles and resolves customer requests to improve efficiency
- Seamless handoff: Automatically escalates complex issues to human agents as needed
- Multichannel: Works via live chat, in-app Messenger, email, phone, and more
- Fast onboarding: Get AI automation working in under an hour
- Customizable: Set tone, answer length, and train actions
- External system actions: Fin can trigger external integrations and submit data
- Technical support: Intercom's AI-powered chatbots provide technical support, assisting users with troubleshooting and feature discovery
- Add-ons: Copilot AI assistant for agents, proactive campaigns, and advanced in-app support
Pricing
| Plan | Price/Seat/mo | Fin AI Agent Cost | Key Features |
|---|
| Essential | $29 | $0.99 per resolved convo | Messenger, shared inbox, tickets, reports, public help center |
| Advanced | $85 | $0.99 per resolved convo | All Essential + Multi-inbox, workflows, automation builder, round robin, 20 Lite seats, private/multilingual help center |
| Expert | $132 | $0.99 per resolved convo | All Advanced + SSO, HIPAA, SLAs, multibrand, 50 Lite seats, extra controls |
- Fin AI Agent pricing: $0.99 per completed/resolved customer conversation (minimum 50/mo)
- Standalone Fin (for Zendesk, Salesforce, etc.): $0.99 per resolved conversation only (use without full Intercom suite)
- Add-ons: Copilot AI for agents ($29/agent/mo unlimited), Proactive Support Plus ($99/mo, 500 outbound messages)
Pros
- Powerful automation: Fin can deflect, resolve, and triage a major share of inbound customer tickets
- Flexible integrations: Use on Intercom, or as an add-on to Zendesk/other platforms
- Easy setup: Operational in under an hour, with customizable behavior
- Resolution-based cost: Pay for outcomes (not just usage)
- Scalable: Good for both startups (90% off for eligible) and enterprises (SLAs, compliance)
Cons
- Resolution-based pricing: Unpredictable costs if support volume is highly variable
- Base seat fees add up for larger teams
- Advanced features (SLAs, SSO, HIPAA) require top-tier plans
- Lite seats limited by plan; not included on Essential
Who It’s Best For
- SMBs to large orgs wanting AI-driven deflection for live chat/email/support at scale
- Teams already using Intercom or Zendesk that want to add instant AI automation/triage
- Organizations needing proven customer support AI with fast setup, compliance (HIPAA/SSO), and multi-channel reach
- Businesses wanting outcome-based service cost (pay only for actual resolutions handled by AI)
#7: Botpress – Best for Custom Conversational Experiences
Botpress is a developer-friendly, open, and highly customizable platform for building, deploying, and managing AI-powered chatbots, customer support agents, and automation workflows.
It supports both code (API/SDK) and no-code/visual bot building and integrates with cutting-edge LLMs (OpenAI, Anthropic, etc.).
Key Features
- Visual and code-based chatbot/agent builder (drag & drop + robust SDK)
- LLM/AI provider integration: Connects to leading language models, and you can bring your own API key
- Knowledge base ingestion and AI “answering”
- Live agent handoff, RBAC, real-time team collaboration (Team+)
- API-first: Powerful custom integrations, multi-channel deployment, web and app embedding
- Advanced analytics, error monitoring, custom dashboards
- Compliance: SOC2, GDPR, HIPAA (Enterprise)
- White labeling (Plus+), custom branding
- $5/mo free AI spend credit for development/testing
Pricing
| Plan | Platform Price (monthly) | AI/LLM Spend* | Users | Key Features | Support |
|---|
| Pay-as-you-go | $0 + AI Spend | $0–$100 | 1 | Visual builder, KB, API, 2 bots max, 100MB file storage | Community |
| Plus | $89 + AI Spend | Up to $100 | Team | All PAYG + live handoff, 10GB storage, white labeling, live chat | Standard |
| Team | $495 + AI Spend | Up to $500 | Team | All Plus + RBAC, collab, advanced support, custom limits | Priority |
| Enterprise | $2,000+ + AI Spend | Custom | Org | All Team + onboarding, priority/dedicated support, compliance | Dedicated |
*AI/LLM spend is your actual token usage cost (OpenAI, Anthropic, etc.); no markup.
- PAYG/Plus: $100/mo cap; Team: $500/mo; Enterprise: Custom limits
- $5 monthly AI token credit (any plan) for dev/testing
Pros
- Unmatched flexibility: Visual designer, SDK, bring-your-own-LMM/AI, advanced integrations
- Open platform: Ideal for custom, branded, or regulated use cases
- Affordable entry: Free for dev/testing; usage-based scaling
- Enterprise compliance: SOC2, HIPAA, RBAC, dedicated support for large orgs
- Live agent handoff, role-based access, and real-time collaboration
Cons
- LLM/AI usage billed separately: Actual monthly LLM cost is not included in platform fee; heavy usage can get expensive unexpectedly
- Most powerful features (collab, audit, handoff) require Plus or higher
- No self-hosted option—cloud-only
- Large scenarios could queue or slow on PAYG
- Learning curve: Advanced automation may require technical knowledge
Who It’s Best For
- Developers and technical teams wanting customizable chatbots with deep integration into business systems and APIs
- Enterprises or agencies needing compliant, white-labeled, branded chatbot solutions
- Teams scaling from POC to full-scale production who want usage-based pricing and sophisticated workflow options
- Anyone needing direct LLM/AI integration with line-item usage tracking and budget controls
Sales & Marketing Automation Agents
#8: HubSpot Breeze – Best for Sales Process Automation
Breeze is an extensive AI suite that integrates with HubSpot’s CRM, Marketing, Sales, Service, and Content Hubs.
It comes with “Copilot” (AI productivity assistant), trained “Agents” for prospecting/support/data/knowledge, embedded writing/generation tools, and an AI workflow builder (Breeze Studio).
Breeze is core to all new HubSpot tiers, but advanced features and agents consume credits and require paid plans.
Features
- Breeze Agents: AI sales agent capabilities for automating lead generation, sales tasks, and customer tracking. Includes support (Customer Agent), prospecting, personalization, data QA, knowledge base, call notes, research, social posts, auto-RFPs, and more. Advanced agent orchestration (Breeze Studio in beta). Breeze helps identify and connect with potential customers through targeted outreach, and enables personalized outreach by tailoring follow-up communications to high-value leads.
- Copilot assistant: Drafts, data insights, research, and content anywhere in HubSpot CRM.
- Embedded writing and creative tools: AI blog writer, website generator, email writer, content remix, and more.
- AI-powered workflow automation: Automate actions, routing, and enrichment across all Hubs.
- Data/analytics intelligence: Predictive sales/marketing reporting, buyer intent, proactive customer health, enrichment, and auto-cleaning.
- Fully integrated: Runs natively in HubSpot—works with records, workflows, marketing campaigns, and tickets.
- Credit system: Most agent actions (e.g., handling customer chat) and all data enrichments use HubSpot Credits.
Pricing
| Edition | Price/mo per seat (annual) | HubSpot Credits/mo (inc.) | AI items included | Notes |
|---|
| Free/Starter | $9/seat* | 500 | Copilot, some agents as beta, CRM workflow AI | Limited agent access, 1-2 free seats |
| **Professional (Platform) | $1,170 (approx) | 5,000 | All major agents, data/workflow/marketing AI | +$10 per 1K extra credits |
| Enterprise (Platform) | $4,300 (approx) | 10,000 | Unlimited/advanced agents, orchestration | Full custom, dedicated support |
| Addl. credits | +$10 per 1,000/mo | | For high-volume agent/enrichment use | Overage possible, can cap |
- For individual Hubs (e.g., only Marketing or Sales): Starter is $9/seat/mo, Pro from $800–$1200/mo, Enterprise $3600–$4300/mo (with credits per tier).
- Most advanced agents and automations require Professional or Enterprise.
- Credits: Used for actions (ex: 100 credits per customer chat, 10 credits for enrichment, etc.).
Pros
- Deep multi-agent support: Dozens of ready-made agents, full workflow orchestration, works natively with HubSpot CRM data
- Free/Starter Copilot: Basic content/insight AI included for all, good for small teams and experiments
- AI workflow builder: Power users can automate custom routines across sales, support, and marketing without code
- Enterprise compliance: Advanced controls, daily data scans, HIPAA options, dedicated onboarding/support
Cons
- Most “real” agent automation (tickets, support chat, deep enrichment, intent AI) requires Professional+ edition with significant monthly cost
- Credit-based usage: Budgeting can be unpredictable for active orgs (agents/enrichments can quickly consume credits)
- Vendor lock-in: AI/agents aren’t usable outside HubSpot ecosystem; heavy cross-Hub ties and no standalone product
- Custom/beta features: Some new agents and workflows still in beta or rolling out, subject to change
Who It’s Best For
- Existing, all-in-on HubSpot customers (Sales, Service, Marketing, Content Hubs) ready to invest in enterprise AI automation
- Mid- to large businesses wanting CRM-native, cross-team AI agent automation—especially if a single-vendor solution is valued over “best-of-breed”
- Growth teams/enterprises: with complex, repeatable workflows across many channels who want “AI teammates” to extend capacity
#9: Reply.io – Best for Outreach and Lead Generation
Reply.io is a multichannel, automation-centric sales engagement tool offering unlimited email, LinkedIn, SMS, phone outreach, plus “Jason” AI SDR (an intelligent, automated sales agent for lead engagement and booking meetings).
It’s designed for sales teams, marketers, agencies, and solopreneurs focused on cold outreach, outbound prospecting, and pipeline growth.
Pricing
| Plan | (Monthly/Base) | Users/Mailboxes | Key Limits & Quotas | Major Features |
|---|
| Email Volume | $159 / ∞ users | Unlimited mailboxes | 10,000 active contacts/mo | Unlimited emails, warmups, data credits, anti-spam suite |
| Multichannel | $89 / user | Up to 10 mailboxes | Unlimited contacts | All-in-one: email, LinkedIn, calls, SMS, WhatsApp, Zapier, CRM sync, automation, analytics, CSV export, CSM onboarding |
| AI SDR (Jason) | $500+ | Custom (SaaS agent) | Custom/based on desired pipeline | 24/7 fully automated prospecting, AI-generated responses, search, scheduling, engagement |
| Agency | Starts $166 | Unlimited/Adjustable | Multiple clients/accounts | All features above + whitelabel, agency dashboards, custom support, high-volume API |
- Add-ons: LinkedIn Automation ($69/account/mo), Calls & SMS ($29/account/mo), Live Data/AI data ($39/mo and up/additional credits), Email Validation ($20/mo)
- All plans include unlimited email sequences, warmup pools, anti-spam controls, deliverability suite, reporting/analytics, CRM integrations (HubSpot, Salesforce, Pipedrive)
- 14-day free trial for all core features
Features
- Multichannel sequences: Email, LinkedIn, SMS, calls, semi-automated WhatsApp—reach potential customers through coordinated campaigns across multiple channels
- Email health tooling: Warmups, spam protection, inbox rotation, Google/Microsoft/SMTP support
- AI SDR (Jason): Acts as an AI sales agent to automate sales outreach, including prospect research, personalized outreach, replies, and scheduling—fully autonomous or human-in-the-loop
- Live Data & AI: Integrated lead finding, ICP detection, reply categorization, icebreakers, A/B testing, analytics with team/agency reporting—supports personalized outreach by customizing messages for each lead
- CRM and API integrations: Sync with CRMs, Zapier/Make automation, basic and expanded API/webhooks for agency/bulk clients
Pros
- Unlimited scale: No hard limits on emails or mailboxes—pay for outreach, not platform gating
- All-in-one outreach: Multichannel support (email, calls, LinkedIn, SMS, WhatsApp) in one workflow
- Full sales agency mode: Agency dashboard, multi-account, whitelabel, API for high-volume ops
- True AI SDR: Jason can be used as a fully automated sales rep, from prospecting to meeting booked
- Best for outbound/cold outreach: Designed for sales-heavy/startup to scale ops
Cons
- AI SDR is premium-only: $500/mo starting price for full automated rep (requires ramp/investment)
- Multichannel/call/SMS/LinkedIn: Some add-ons priced $29–69/mo per seat/account (not fully bundled in cheapest plans)
- Primarily outbound-focused: Not as strong at inbound/service/support as full-service helpdesk platforms
- Learning curve: Heavy config, multiple channels, anti-spam, and billing requires proactive onboarding
Who It’s Best For
- Sales/SDR teams & agencies: Needing massive intentional outbound scale, smart automation, and AI
- Solopreneurs/marketers: Scaling personalized cold outreach on any channel without IT bottlenecks
- Growth hackers: Focused on contact finding, rapid testing, and flexible/multi-account workflows
- Orgs willing to invest in AI SDR: Automate top-funnel prospecting and booking via Jason with hands-off automation
#10: Warmly – Best for Website Visitor Conversion
Warmly is an intent-data and prospecting platform using AI agents to give B2B sales and marketing teams real-time person-level lead discovery, scoring, de-anonymization, enrichment, and automated outreach.
It unifies first/second/third-party signals and enables AI-driven outbound, inbound, and MarOps agent automations.
Features
- AI Data Agent: Real-time, person-level intent signals (website visits, in-app, CRM, job/social changes, Bombora) and de-anonymization to help identify and engage potential customers as they interact with your brand.
- AI Outbound Agent: Automated prospecting for best-fit target accounts and contacts, with native LinkedIn and marketing automation integrations, enabling personalized outreach by tailoring communications based on intent signals.
- AI Inbound Agent: Website/live engagement (AI/messaging pop-up, chatbot, video chat), immediate lead routing, buying signal alerts.
- AI MarOps Agent: Advanced account scoring, custom signals/enrichments, buying committee mapping, auto-updating lists.
- Native Integrations: HubSpot, Salesforce, Marketo, LinkedIn Ads, 100+ more.
- Signals Coverage: Combines 1st-party (on-site/in-app/CRM), 2nd-party (social, job signals), 3rd-party (Bombora/keyword research/job change).
- Enterprise-Ready: SSO/SAML, compliance, large-scale data automations, real-time updating.
Pricing
| Plan (Annual) | Price per Year | Monthly Equivalent | Main Use & Features |
|---|
| Data Agent | $10,000 | $833/mo | 10,000 monthly credits, person-level de-anonymization, Slack/Teams alerts, CRM integrations, unlimited contact build |
| Outbound Agent | $16,000 | $1,333/mo | Everything in Data Agent + native LinkedIn/outbound automations, multi-platform push, domain warmup, lead routing |
| Inbound Agent | $22,000 | $1,833/mo | Everything in Data Agent + AI chat, live/video chat, warm pop-ups, live routing, full inbound engagement |
| MarOps Agent | $25,000 | $2,083/mo | All above + AI account scoring, custom signal creation, buying committee mapping, full-featured ops & attribution, deep integrations |
| Add-ons | Custom | — | Phone enrichment, custom SDR agents, higher-volume/enterprise features |
- All pricing requires annual commitment; SMB volume discounts may be available.
- All plans: "TALK TO SALES" for custom demos, add-ons, and exact config.
Pros
- True person-level de-anonymization/intent discovery: Much deeper than just company reveal; real-time, unified signals
- AI agent-driven orchestration: Inbound/outbound/ops automations natively in one interface
- Unifies 1st, 2nd, and 3rd-party signals: Unique value for advanced ABM and pipeline acceleration
- Rich integration: Native connectors to major CRM, MAP, and ad platforms; easy ops handoff & attribution
- Enterprise scale & compliance: SSO/SAML, large-signal ingestion, persona mapping, extensive data governance
Cons
- Premium price: Entry is $10K/year, most AI-driven automation $16–25K/year—out of reach for small startups
- Custom setup: All advanced plans require sales consult/demo (no transparent public checkout)
- Learning curve: Fully leveraging all signals/agents may require ops/sales enablement
- Best for B2B and ABM: Not targeted at DTC/e-commerce/small-scale marketers
Who It's Best For
- Midmarket & enterprise B2B teams focused on high-value, multi-contact, ABM sales
- Revenue and marketing ops orgs: With mandate for precision, dynamic pipeline, and strong ops/IT collaboration
- Companies with proven sales/ops teams: Able to benefit from and execute on high-speed intent/action data
Operations & Productivity Agents
#11: ClickUp Brain – Best for Project Management
ClickUp Brain is an AI suite and knowledge management layer embedded into the ClickUp work management platform.
It blends machine learning, AI writing, task autofill, custom agents, AI notetaker, and "Connected Search" (across all your integrated work apps) to make project, content, and workflow management faster and more autonomous for teams.
Features
- AI Writing & Content Generation: Built-in AI writer, editing, summaries, issue suggestions, and task auto-assignment across ClickUp Docs, Tasks, Comments.
- Enterprise/Universal Search: “Connected Search” lets users search across ClickUp docs, messages, files, and third-party app integrations (Google Drive, Slack, Notion, etc.).
- AI Notetaker: Live meeting recording, smart summaries, searchable transcripts, and action item extraction (available as an add-on).
- AI Autofill & Task Agent: Instantly fill out task properties, create sprints/goals, assign owners, and automate routine workflow steps, including automating tasks like scheduling, data entry, and responding to customer inquiries.
- Custom AI Agents: Create, train, and deploy workflow/knowledge agents that automate complex, multi-step tasks and adapt to handle complex processes as your team scales (premium tiers only).
- Streamlined Internal Operations: ClickUp Brain integrates project, content, and workflow management to automate and optimize internal operations for improved efficiency.
- Seamless Integrations: Connects with 1,000+ apps for search, sync, and workflow triggers.
- Flexible Add-ons: Voice dictation (Talk to Text), expandable AI credit packages for advanced/gen features.
Pricing
| Plan | Per User/Month | AI Included | Who it's for / Notes |
|---|
| Free Forever | $0 | Basic AI (trial/limits) | Personal, trial, small teams; 100MB storage, limited features |
| Unlimited | $7 (annual: $7) | AI add-on optional | Small teams, pros, unlimited storage, integrations |
| Business | $12 (annual) | AI add-on optional | Growing teams, advanced workflow/data/automation |
| Enterprise | Custom | Bulk AI, SSO, custo | Large teams, full permissions/compliance, enterprise support |
| AI Standard Add-On | +$9/user | Full content AI, agent, search | Requires paid ClickUp plan; unlimited AI use, best value for most pro teams |
| AI Autopilot Add-On | +$28/user | All above + unlimited custom agents | Full autonomous AI for work automation; exclusive premium features |
| AI Notetaker | from $12/mo | 60+ hours/mo, more with scale | Transcripts, action items, meeting analytics |
| Talk to Text | +$9/user | Unlimited voice dictation | Convert speech to text on tasks, docs, notes |
| AI Credits | +$10/10K credits | For fields, agents, image gen, etc | Pay-as-you-go advanced AI actions |
- All paid plans: 24/7 support, weekly updates, full integration access, unlimited guests for collab
- You must upgrade your entire Workspace for AI; pricing is per seat
Pros
- Advanced AI at a low price: Full suite (writing, tasks, search, custom agents) for $9–28/user/mo, competitive vs. most major PM/automation competitors
- One search bar for all work: Connected Search brings universal search + LLM-powered insights across all apps and files
- Custom agents and notetakers: Exclusive in higher plans, eliminate manual busywork and enable true autonomy
- All-in-one: Replace multiple SaaS apps (docs, whiteboards, PM, AI, notes, meetings, etc.) in a single platform
Cons
- Workspace-wide billing for AI: No selective user AI access—must pay for all seats if enabling AI ClickApp
- Learning curve: Deep functionality can overwhelm new users, especially with custom agents
- Some features add-ons: AI Notetaker, Talk to Text, heavy usage (AI Credits) cost extra
- Mobile/complex projects: Occasional reports of sync and performance lag on large/mobile projects
Who It’s Best For
- Productivity-focused teams: Wanting to combine project, doc, and knowledge management with AI-driven automation and search
- Individuals through large orgs: Start free, scale to business/enterprise with integrated AI upgrade
- Companies seeking SaaS consolidation: Replace Notion, Asana, Monday, Slack, Google Docs, and ChatGPT with all-in-one workflow
- AI workflow power users: Who need personalized agents, advanced automations, and true connected search
#12: Notion AI – Best for Documentation and Knowledge Management
Notion AI is a built-in assistant in Notion’s productivity platform, offering natural language search, content generation, knowledge base automation, summarization, translation, meeting note-taking, database creation, and more—all deeply integrated into the Notion workspace.
Features
- AI Content Generation: Brainstorm, summarize, translate, autofill, rewrite, and write original content directly in Notion pages, docs, databases, wikis, meeting notes, and project tasks.
- Database Automation: Build, autofill, and expand Notion databases with AI-powered suggestions and custom workflows.
- AI Search: Natural language search and “Ask Notion” Q&A across all workspace content, with context-aware results.
- Notion Mail AI: Prioritize and answer emails, suggest email responses, and automate workflow based on received content (Business/Enterprise).
- Meeting Notes & Summaries: Summarizes meetings/long docs, extracts action items, and populates tasks automatically.
- Multilingual Support: Translate, synthesize, and analyze content across languages.
- Enterprise Controls: Admin/security controls, audit logs, compliance options for regulated industries (SOC2, ISO, HIPAA, GDPR, CCPA, BSI C5).
Pricing
| Plan | Price/month (yearly) | AI Access | Note |
|---|
| Free | $0 | Limited trial | Small amount of complimentary AI responses (trial only) |
| Plus | $10 ($12/mo monthly) | Limited trial | Full Notion features but AI responses trial only |
| Business | $20 ($24/mo monthly) | AI included | Unlimited* use of Notion AI features for all members |
| Enterprise | Custom | AI included | Full unlimited AI, admin controls, custom support |
- Free and Plus: Only a limited number of complimentary AI responses—no full AI after initial trial.
- Business/Enterprise: Full-featured Notion AI included for all active users; no separate AI add-on, must upgrade to unlock unlimited AI.
- No à la carte AI “seats”—entire workspace must upgrade to access AI.
- Security & Data: Notion AI does NOT use customer data for training language models. All AI data is encrypted, residency options available.
Pros
- Flawless integration: AI natively available everywhere you work in Notion (pages, tasks, docs, wikis, meeting notes)
- Enterprise-grade security: Regulatory compliance and privacy features
- Broad feature set: Content, summarization, autofill, search, email, translation, data automation, meeting notes
- Natural language Q&A: Lets users “ask” Notion documents and knowledge base with contextual understanding
Cons
- Business plan required for AI: Can’t use full AI on Free or Plus; must upgrade entire workspace to Business or Enterprise
- No usage-based add-ons: No per-seat or pay-as-you-go for basic plans; all-or-nothing cost jump.
- Only basic trial for lower plans: Trial AI responses are strictly limited on Free/Plus tiers
Who It’s Best For
- Cross-functional teams: Wanting an all-in-one knowledge base, notes, and PM tool with embedded AI
- Businesses needing secure, compliant AI doc/automation: Segment, Fortune 500, and compliance-driven orgs
- Companies wanting to eliminate “AI app sprawl”: One subscription that covers collaboration, database, and AI assistant needs
- Otter.ai – Best for Meeting Intelligence: Otter.ai transcribes meetings and extracts actionable insights, enabling teams to focus on collaboration without worrying about note-taking.
Industry-Specific Agents
#13: Intuit Assist – Best for Financial Management
Intuit Assist is a generative AI assistant embedded directly into Intuit’s core products (QuickBooks, TurboTax, Mailchimp, Credit Karma).
It automates bookkeeping, financial workflows, data entry, scheduling, client communications, and delivers actionable business insights based on your actual Intuit data.
It is designed for both small businesses and individuals managing taxes, finances, and marketing.
Features
- Personalized financial insights: Cash flow forecasting, bill tracking, spending categorization, and proactive recommendations
- Automated bookkeeping: Receipt processing, expense categorization, invoice creation, reminders, payroll suggestions
- Automated tax preparation: Scans receipts, manages compliance, and streamlines tax preparation processes to improve efficiency and client service
- Workflow automation: Payments, invoicing, CRM/tasks, follow-up reminders, email campaign drafting (Mailchimp)
- Human + AI collaboration: Ability to be handed off to live Intuit experts for more complex questions or compliance review
- Integrated help: In-product Q&A, tax optimization tips, and compliance guidance with context from user account data
- All-in-one workspace: Accessible within all Intuit platforms, no separate login or app needed
Pricing
| Product | Intuit Assist Cost | How to Access | AI Features Included | Extra Charges? |
|---|
| QuickBooks | Included in plan | Any QuickBooks subscription | Bookkeeping AI, workflow, insights | No |
| TurboTax | Included in plan | Any TurboTax subscription | Tax prep AI, Q&A, smart review | No* (may be fee for Live support) |
| Mailchimp | Included in plan | Any Mailchimp subscription | Campaign drafting, CRM, analytics | No |
| Credit Karma | Included in plan | Any Credit Karma account | Financial health insights | No |
- No extra AI fee: Intuit Assist is bundled with each Intuit product at every tier. Subscription price varies by product and plan level (e.g., QuickBooks Essentials $30/mo, Plus $60/mo, Advanced $200/mo).
- Higher tiers unlock more automation: Advanced (QuickBooks), Premium (Mailchimp), etc., get fuller AI abilities — lower plans get core recommendations and workflow tools.
- Billing/frequency: Standard Intuit subscription billing (monthly/annual); no usage-based, credit, or per-resolution charge for AI.
Pros
- Natively embedded: No separate logins, switching apps, or add-ons — works right where all your SMB data lives
- Automates tedious tasks: Replaces manual entry and repetitive financial operations for small businesses
- Smart insights: Proactive recommendations informed by real-time personal/business data
- Human fallback: One-click handoff to tax/bookkeeping professionals if AI can’t resolve a query
- Secure & private: Fully managed under Intuit privacy and security policies (SOC2, encrypted end-to-end)
Cons
- Not available for non-Intuit users: Must already use or subscribe to QuickBooks, TurboTax, Mailchimp, or Credit Karma to access
- Some advanced automations only in higher pricing tiers
- Complex/non-standard cases: Still require human/CPA review — AI provides guidance, not full legal/financial responsibility
- No a la carte pricing: Can’t access just Intuit Assist—must buy or maintain main product subscription
Who It’s Best For
- Existing QuickBooks, TurboTax, or Mailchimp users wanting to unlock time-saving automation without changing workflow
- SMBs, solopreneurs, marketers, and people needing simple, fast, reliable small business/tax/finance operations
- Teams looking to reduce data entry, errors, or waiting on human bookkeepers/accountants
- Anyone wanting one dashboard for finances, taxes, marketing, and AI-powered suggestions
#14: AutoGen – Best for Research and Content Generation
AutoGen (developed and maintained by Microsoft Research) is an open-source Python framework for orchestrating collaborative “AI teams” (multi-agent LLM systems) that communicate, reason, self-reflect, and automate complex workflows.
It’s designed to accelerate developer, enterprise, and research adoption of advanced agentic workflows.
Features
- Multi-Agent Orchestration: Build agent “teams” that chat, assign subtasks, reflect, and reason together to solve multi-step or complex automation tasks. Agents communicate and coordinate effectively to complete tasks within multi-agent workflows.
- Powerful AI Agents: AutoGen enables the creation of powerful AI agents capable of handling specialized subtasks in complex automation scenarios.
- Open LLM/Tool Support: Integrates with OpenAI, Azure, OSS LLMs, and any API—flexible backend.
- Function Calling & Tool Use: Agents can call APIs, run Python, manage memory, and chain actions using real-world tools.
- No-Code Studio: Web UI for drag-and-drop agent composition, prototyping multi-agent systems without code.
- Python SDK: Best-in-class for agent/recipe customization, plugin integration, and extensibility.
- Asynchronous & scalable: Event-driven workflows, robust error handling, and designed for distributed production use.
- Production/Research Ready: Used for automation, internal RAG, code-gen, CoT (Chain of Thought), and more.
- Strong community: Ongoing dev; dozens of new agent “recipes” showcased monthly.
- Cross-language expansion: Python, .NET, and expanding engines for enterprise and dev workflow integration.
Pricing
| Model | Cost | What’s Included | Notes |
|---|
| Open Source | Free | Full framework, agents, no-code Studio | Self-hosted, pip install, no limits |
| Cloud/Hosted | Only pay for LLM/API | Run on your infra or integrate with OpenAI/SaaS pricing | No seat or usage fee for the library |
| Enterprise | Custom (by integrator/partner only) | Dedicated support, managed deployments, specialized features | Not publicly listed by Microsoft |
- No per-seat fees, no gating, no required plan upgrades. Only outside cost is for the LLM(s) you choose to use (e.g., OpenAI API credits).
- No public SaaS: All deployments are self-managed or via devops/IT, making it enterprise and research flexible.
Pros
- Best-in-class for agentic AI workflows: Real-world AI “teaming,” delegation, self-reflection, error recovery
- Zero lock-in/OSS: No vendor dependency, full source, extendable by any dev team
- Python/SDK-first, no-code-friendly (Studio): Use as “code,” “drag-drop,” or both
- Flexible, robust, and actively maintained: Most cutting-edge agent features adopted rapidly
Cons
- Requires development skill: Not “no-code” out of the box—basic Python setup and scripting needed for custom automations
- No B2B SaaS or turnkey UI: Implementations and integrations are DIY unless using a managed service/integrator
- Can be overkill for simple automations: Targeted at research, ML/dev teams, or advanced workflow needs
Who It’s Best For
- AI engineers, ML researchers, and technical automation teams needing custom, highly collaborative, multi-agent LLM workflows
- Enterprises & academics: Building deep automation or LLM infrastructure, or productizing advanced AI solutions
- Anyone wanting to avoid SaaS lock-in and keep full agent/automation IP and code in-house
#15: Zapier Agents – Best for Simple Task Automation
Zapier Agents is an AI "teammate" builder that lets users create autonomous agents capable of performing multi-step tasks. It connects apps, pulls/browses web data, answers questions, and automates workflows across 6,000+ Zapier-supported integrations.
Agents can be interacted with via web, chat, and web browser extension, and can be customized for both business and individual use cases.
Features
- Custom agent builder: Easily create, prompt, and configure agentful workflows without code
- Web/data browsing: Agents can search, extract, and parse current web content
- Live data sources: Attach files, docs, URLs, and knowledge bases for reference and Q&A
- App integration: Direct access to 6,000+ Zapier-connected apps (CRMs, marketing, productivity, databases, etc.) for automating tasks across multiple platforms
- Chrome extension/chat UI: Run and interact with agents directly in your browser
- Team usage: Shared activity pools for agents created within team accounts
- Flexible output: Agents can coordinate to complete tasks such as sending emails, updating spreadsheets, and scheduling meetings, as well as compose emails, generate docs, trigger automations, and more
Pricing
| Plan | Activities | Price/mo (USD) | Key Features |
|---|
| Free | 400 | $0 | Experiment with AI agents, live data/web, browser use |
| Pro | 1,500 | $50 | All Free + more activities, best for business use |
| Advanced | Custom | Contact Sales | All Pro + higher volume/custom activity pools |
- Agents is a paid add-on (not included in basic Platform/Team/Company plans)
- Team plans: activity limits are shared across all teammates’ agents
- For Enterprise: not supported by default (app/action restrictions may apply, custom work required)
- Beta notice: Pricing is subject to change with notification to current subscribers.
What counts as an “Activity”?
Each step/trigger taken by an agent (“activity”) — including chat, browsing, and app actions — decrements the activity quota. Each activity represents a step the agent takes to complete tasks within a workflow.
For example, running a multi-step fetch, parse, and send routine may count as several activities per run.
Pros
- No/low-code builder: Easy to set up powerful agents, integrates with all Zapier Zaps/apps
- AI tool for automation: Acts as an AI tool to automate business processes and boost productivity
- Affordable entry: Free tier for testing agents and small automations
- Live data: Web browsing, file/URL/dynamic content input supported
- Vast integration ecosystem: Use with all existing Zapier app integrations instantly
Cons
- Activity quota can run out quickly with frequent/complex agent tasks
- Separate add-on charge (not in main plan): Must upgrade specifically for agent features
- Enterprise support not default: Larger orgs may need custom plan/setup
- Beta product: Still evolving, some instability or breaking changes possible
Who It’s Best For
- Power users & no-code teams: Quick AI/agent automation with major integration coverage, without waiting for IT/dev
- Growth hackers & marketers: Multi-channel outreach, reporting, data extraction, and follow-ups
- Agencies/startups: Teams who want collaborative, multi-agent automation without writing code
- Businesses/SMBs: Seeking affordable agent automation before committing to heavier enterprise solutions
Implementation Strategy & Success Framework
Implementing an AI agent successfully requires a clear roadmap and attention to common challenges faced by small businesses.
When selecting and implementing AI agents, it is essential to consider the business context to ensure the solution addresses real organizational needs.
A typical roadmap includes identifying key use cases, such as;
- Streamlining internal operations through AI-driven automation
- Setting measurable goals
- Selecting the right tools for deployment
During the integration phase, aligning the AI agent with the company's tech stack is crucial for seamless deployment and optimal performance.
AI Agent Implementation Roadmap
Phase 1: Identify High-Impact Use Cases
Begin by pinpointing the most time consuming tasks and critical customer interactions that can benefit from automation.
Focus on areas like customer inquiries, data entry, and scheduling appointments, and identify opportunities for automating tasks to increase efficiency.
Phase 2: Pilot Program Setup and Testing
Deploy the AI agent in a controlled environment to test its effectiveness. Collect feedback from sales teams and customer service representatives to refine workflows.
Phase 3: Integration with Existing Systems
Ensure the AI agent integrates seamlessly with your existing tech stack, including CRM, messaging platforms, and marketing tools. This avoids disruption and leverages current investments.
Phase 4: Team Training and Change Management
Educate your team on how to interact with AI assistants and manage new workflows. Address employee resistance by highlighting benefits such as reduced repetitive tasks and improved client satisfaction.
Phase 5: Scaling and Optimization
Expand AI agent usage across departments and continuously optimize based on real-time insights and performance metrics, with a focus on optimizing internal operations as adoption grows.
Common Implementation Challenges and Solutions
1. Legacy System Integration:
Many small businesses use older software that may not easily connect with AI agents. Solutions include using middleware like Zapier or choosing AI agents designed for compatibility with existing systems.
2. Budget Constraints:
Maximize ROI by starting with free plans or free tiers offered by many AI tools. Explore free or low-cost AI tool options to automate tasks and improve efficiency before moving to paid plans as needs grow.
3. Technical Expertise Gap:
Leverage no code platforms and drag and drop builders to empower non-technical users. Some AI tools require a technical background to operate effectively, while others are specifically designed so that no technical background is necessary. When necessary, hire experts for custom code and API integration.
4. Employee Resistance:
Build trust by demonstrating how AI assistants reduce workload, streamline internal operations, and enhance rather than replace human roles.
5. Data Quality Issues:
Prepare your business by cleaning customer data and ensuring structured data is available for AI agents to function effectively.
Power Up Support with Helply AI Agent For Small Business
Helply exemplifies how a powerful AI agent for small business can revolutionize customer interactions, automate repetitive tasks, and integrate seamlessly with your existing stack.
As one of the powerful AI agents available, Helply is designed to handle key aspects of sales and demand generation, working together to optimize customer engagement and pipeline management.
With its no code setup and drag and drop builder, small business AI agents like Helply operate continuously, adapt to business needs, and empower small business owners and lean teams to boost productivity and enhance customer satisfaction effortlessly.
Get started with your FREE trial today and see why Helply is the right AI agent in your growth journey!
Frequently Asked Questions
What’s the difference between AI agents and traditional automation?
AI agents use machine learning and natural language processing to make autonomous decisions, whereas traditional automation follows fixed rules.
How much should a small business budget for AI agents?
Many AI tools offer free tiers; paid plans vary based on features and usage. Start small and scale as benefits become clear.
Can AI agents integrate with my existing software?
Yes, most AI agents are designed to integrate seamlessly with popular CRM, messaging platforms, and other tools.
What happens if an AI agent makes a mistake?
AI agents can be trained and updated continuously. Human oversight ensures errors are caught and corrected promptly.
How do I measure if my AI agent is successful?
Monitor KPIs like customer satisfaction, cost savings, time saved, and revenue growth.
What are the biggest risks, and how do I avoid them?
Risks include poor data quality and employee resistance. Prepare your data and involve your team early to build trust.