Built for B2B, only B2B

One audience.
One product.

We don’t build for e-commerce. We don’t build for consumer apps. We don’t build for retail. Every shipped feature, every default, every piece of onboarding assumes you sell software to other businesses, $1M to $50M ARR. That focus is the product.

One audience.
sender
proposify
covidence
mailbutler
kapwing
testbirds
socialtalent
customerhub
simplefocus
cashpractice
wise-agent
camcloud
infrakit
kami
kindwise
oplacrm
paytrap
vinosmith

What focus actually buys you.

01.

Defaults that fit your business on day one.

Account-aware ticketing. Plan-tier-aware AI. Renewal-window detection. Multi-product workspaces. None of it is a setting you have to turn on. It’s the shipped behavior. You don’t spend a quarter configuring a generic helpdesk into a B2B-shaped one. You spend that quarter using it.

02.

A roadmap shaped by 250 B2B teams, not 25,000 random ones.

Every customer is a B2B company. So every feature request points the same direction. We don’t have to weigh shopify-store needs against your needs. There is no e-commerce roadmap pulling engineering attention. The next thing we ship is the next thing you’d ask for.

03.

An AI trained on B2B replies, not internet text.

Generic models learned from Reddit threads and product reviews. Helply’s AI was fine-tuned on hundreds of thousands of real B2B support replies. It writes the way your team writes, in the cadence your customers expect, with the kind of qualified language a $400K ARR customer needs to hear. Tone matters when one ticket can move a renewal.

04.

Onboarding written for one kind of company.

Every cohort is B2B. Every Slack channel, every playbook, every migration runbook is sharpened on the last 250 teams that looked like yours. The questions we ask in week one are the right ones because we’ve asked them 250 times. We’re not figuring out your business model on your dollar.

Why we say no to e-commerce

Every “no” is what makes the “yes” sharp.

Read why focus is the strategy

Why one focus matters more than ten features.

01
Defaults that fit, out of the box.

Account context, plan-tier awareness, renewal detection, churn routing. They’re shipped behaviors, not settings. You don’t spend a quarter bending a generic tool into a B2B-shaped one.

02
A roadmap that always points your way.

Every customer is a B2B company. Every feature request comes from a B2B operator. We never have to weigh shopify-store needs against yours. The next ship is the next thing you’d ask for.

03
An AI trained on the work you actually do.

Hundreds of thousands of real B2B support replies in the fine-tune corpus. Tone, cadence, qualified language. The AI sounds like your team because it learned from teams like yours.

04
Onboarding built on 250 prior runs.

Every cohort is B2B. Every playbook is sharpened on the last cohort that looked like yours. We’re not figuring out your business model on your dollar.

05
Pricing that respects ticket value.

Free helpdesk forever. Outcome-priced AI. A single retained renewal clears the month’s bill. Pricing makes sense when every ticket has ARR behind it, not when it’s a $30 e-commerce order.

06
A team that has run B2B support before.

Two founders ran B2B support orgs at scale before building this. The engineers in your Slack have answered the tickets they’re now helping you automate. No translation layer.

Teams that picked the focused tool.

See customer stories
Sender.net

"Support used to be a cost line. Helply turned it into our most reliable signal, every onboarding question routes back to product the same week."

Edgaras Vaitkevičius
CEO at Sender.net
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Covidence

"We support thousands of users a month and quality is everything. Helply now handles around 30% of our total volume automatically."

Razia Aliani
Senior Systematic Reviewer
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Proposify

"We’re a lean team, so doing more with less is non-negotiable for us. Helply consistently resolves 30–35% of conversations for us."

Jacqueline Antworth
Director of Customer Experience
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Kameleo

"Keeping our docs accurate used to be a constant struggle, with no way to measure impact. Helply changed all of that overnight."

Tamas Deak
Founder at Kameleo
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AirGigs

"Airgigs is a two-sided marketplace, so support has to be fast and accurate. Helply has taken a significant amount of repetitive questions off our team’s plate..."

David Blacker
Founder at AirGigs
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Gatekeeper Press

"Helply has fundamentally changed how we communicate with our authors. We’ve handled over 1,400 conversations with a 91%+ resolution rate, and the answers..."

Rob Price
CEO & Founder
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LingQ

"LingQ has a powerful product, but for new users it can be overwhelming. Helply has been a game changer for onboarding."

Zoran Simicic
Head of Customer Support
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MixWave

"We’d invested heavily in building a strong knowledge base, but we were still seeing a steady stream of repetitive questions coming through support."

Ernie Slenkovich
Vice President of Operations
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MyBaggage

"Getting started with Helply was effortless thanks to the hands-on, one-to-one onboarding. The setup helped us uncover knowledge gaps in our existing support content..."

Anthony Gallagher
Head of Customer Support
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StaffTraveler

"For us, Helply isn’t about replacing human support. It’s about being available when our team isn’t. We handle around a thousand tickets a month, and Helply gives our..."

Laurens Maarschalkerweerd
Founder at StaffTraveler
Read story

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