Meridian Labs · $42K ARR
“We need Salesforce to sync both ways. Right now our team has to copy updates manually after every customer interaction.”
Detected
Exact request language captured from the ticket and linked back to the source conversation.
Your customers are writing your roadmap. Nobody's reading it.
Every feature request is buried in a support ticket. Helply extracts it, structures it, tags it to the customer's ARR, and gives your product team a prioritized backlog that reflects what paying customers actually want.
Your roadmap is being driven by the wrong inputs.
Most B2B companies have no structured way to capture feature requests from support. The result is a roadmap built on noise, not signal.
- Requests get lost in tickets. Your support team answers the question and moves on. The request never makes it to product, and nobody knows it was asked.
- The ones that make it through are unstructured. A Slack message. A vague Notion doc. No ARR context. No frequency data. No reliable way to compare or prioritize.
- The loudest voice wins. Without structured data, the most vocal customer or the last person in the CEO's ear drives the roadmap. Not the highest-value accounts.
How requests are structured
Every request detected, tagged, and logged automatically.
Helply reads every ticket for feature requests. When one is detected, it is extracted and logged with full context, no manual tagging required.
Brightloop · Growth plan
“Can we get API access across all sub-accounts? We're managing 12 teams now and the manual work is getting painful.”
Detected
Account name, plan, and ARR attached automatically so product can see revenue weight, not just request volume.
Stackform · 4th matching request
“We need CSV and Excel export for the weekly reports we send to our finance team.”
Detected
Auto-tagged as Export, grouped with similar requests, and counted across every account that asked.
Every logged request carries the context product needs.
Customer quote, account name, ARR, plan, category, frequency, and source ticket are all captured automatically so prioritization starts with complete data.
- Exact customer quote linked to the source ticket
- Customer name, plan, and current ARR attached
- Auto-tagged category: Integration, API, Reporting, UI, Export
- Frequency counted across all accounts
- ARR-weighted priority score visible on every request
- Exportable to Linear, Jira, or CSV
Feature request intelligence
47 logged
Native Salesforce two-way sync
IntegrationARR weight
$312K
Requests
7 accounts
Top account
Meridian
“We need Salesforce to sync both ways. Right now our team has to copy updates manually.”
Priority: Highest ARR weight · $0.50 logged
Multi-account API access
APIARR weight
$198K
Requests
5 accounts
Top account
Brightloop
“Can we get API access across all sub-accounts? We're managing 12 teams now.”
Priority: Enterprise blocker · $0.50 logged
How it works
From buried ticket to prioritized backlog in one flow.
The product team gets a clean request log without asking support to change how they work.
1
Ticket arrives
A customer asks for a feature in a support conversation. No support agent tagging required.
2
Request detected
Helply reads the message for product intent and separates feature requests from ordinary support questions.
3
Context attached
Customer quote, account name, ARR, plan, category, and source ticket are added to the request record.
4
Requests grouped
Similar requests are clustered together so one roadmap item accumulates every account that asked.
5
Backlog prioritized
Product sees frequency, ARR weight, and top requestors in one backlog. Marketing and sales get the downstream list when it ships.
The request log
Your product team's new source of truth.
Sort by ARR, frequency, or category. Every request links back to the source account and exports to Linear, Jira, or CSV.
47 requests · sorted by ARR
| Feature request | Category | ARR weight | Requests | Top requestor |
|---|---|---|---|---|
| Native Salesforce two-way sync | Integration | $312K | 7 accounts | Meridian Labs · $42K |
| Multi-account API access | API | $198K | 5 accounts | Brightloop · $31K |
| CSV and Excel data export | Export | $156K | 4 accounts | Stackform · $28K |
| Custom reporting dashboard | Reporting | $134K | 6 accounts | Proposify · $31K |
| Bulk ticket assignment rules | UI | $89K | 3 accounts | Draftly · $22K |
| HubSpot deal stage sync | Integration | $67K | 2 accounts | Corelink · $17K |
ARR-weighted prioritization
Not just how many customers asked. How much ARR is asking.
Volume-based prioritization rewards the loudest customers, not the most valuable ones. Helply weights every request by the ARR of the accounts asking.
Feature A
10 customers averaging $2K ARR
$20K
Volume-only prioritization would push this request to the top because more customers asked.
Feature B
2 customers at $40K ARR each
$80K
ARR-weighted prioritization shows the smaller request count represents a much larger revenue signal.
Helply priority
Same tickets, better ranking
4x
Feature B carries four times the ARR weight, so product sees the enterprise blocker before the noisy backlog wins.
The old way - volume only
Feature A: 10 customers, $20K total ARR requesting.
Feature B: 2 customers, $80K total ARR requesting.
Feature A wins because more customers asked.
The Helply way - ARR weighted
Feature A: 10 requests, $20K total ARR weight, lower priority.
Feature B: 2 requests, $80K total ARR weight, top priority.
Feature B wins because more revenue is asking for it.
The downstream value
One structured request. Three teams benefit.
A feature request captured in Helply does not just help product. It flows downstream to marketing and sales too.
Product
A real backlog. Built from real signal.
ARR-weighted, structured, and sourced directly from paying customers. Every item links back to the accounts that asked for it.
“Salesforce sync: 7 accounts, $312K ARR requesting. Ship this before the next enterprise push.”
Marketing
A launch list built in advance.
Every customer who requested a feature is automatically tagged. When it ships, marketing has a ready-made list of people who already said they want it.
“7 accounts asked for Salesforce sync. When it ships, they're the first to know.”
Sales
A close lever for open deals.
When a prospect asks about a roadmap feature, sales can see who else asked, how much ARR is waiting, and whether a ship date can unblock the deal.
“3 open deals are waiting on Salesforce sync. A Q3 ship date is a close lever worth $87K.”
Roadmaps built on real customer signal.
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