Grow or Die.
AI is rewriting every industry. The founders who figure it out will build the next generation of great companies. The ones who don’t will watch someone else do it.
This is the room for the ones who intend to figure it out.
Two things make this room worth being in.
Neither of them are complicated.
It’s vetted.
Every application is personally reviewed by Alex and Tom. You’re not joining a list. You’re joining a room where everyone was let in for a reason. The quality of the people is the product.
It’s free.
No subscription. No paywall. No upsell waiting on the other side. The community exists because the right room makes everyone in it better. That’s the only business model here.
Private Slack. Real conversations.
Not a content firehose. Not another Discord that no one reads. A working room where every channel earns its place.
Built for founders already in it.
Not still deciding whether AI matters to their business.
A room that compounds.
Took a playbook from the community, adapted it with ChatGPT, jumped on a call and the prospect said this is genius, I am subscribing now. Best end to a call I have had in two months.
After my mastermind hot seat, my first webinar went great. $5k in sales, three customers in. This feels like such an easy sell to my audience now.
In the first 40 days I feel like I have more direction and action steps than ever. Feels like I’m in the right place for the first time in a long time.
Give first.
Everyone who joins is expected to add value. You don’t need to be the most experienced person in the room. But you should be willing to share what you’re building and what you’re learning. The wins and the hard parts.
Occasional self-promotion is fine. Showing up just to pitch is a fast exit. This rule is what makes the room worth being in. We enforce it.
Two operators. Not gurus.
Here to curate the room and keep it worth being in.

Alex Turnbull
Built Groove to $4.5M ARR bootstrapped. Now rebuilding it AI-native with Helply. Running GTM personally. Not here to be your guru, here to curate the room.

Tom Morkes
West Point grad. 3x founder. Led GTM for hundreds of launches generating millions. Runs Grow or Die day to day, the events, the community, the partnerships. The reason this room actually functions.
Grow or Die.
The choice is already being made. Make it on purpose.
Next cohort launches June 1. Applications open now. Private, vetted, free. Every application personally reviewed by Alex and Tom. If you’re in, you’re in a room worth your time.
Apply to Join →Next cohort June 1 · Free forever · Private & vetted
