Next cohort launches June 1. · Applications open now · Spots are limited
Community · Private & vetted

Grow or Die.

AI is rewriting every industry. The founders who figure it out will build the next generation of great companies. The ones who don’t will watch someone else do it.

This is the room for the ones who intend to figure it out.

Why it works

Two things make this room worth being in.

Neither of them are complicated.

It’s vetted.

Every application is personally reviewed by Alex and Tom. You’re not joining a list. You’re joining a room where everyone was let in for a reason. The quality of the people is the product.

It’s free.

No subscription. No paywall. No upsell waiting on the other side. The community exists because the right room makes everyone in it better. That’s the only business model here.

What’s inside

Private Slack. Real conversations.

Not a content firehose. Not another Discord that no one reads. A working room where every channel earns its place.

#wins-and-lessons
What worked this week. What didn’t. Share and learn.
#ask-the-room
A decision to make? A problem you’re stuck on? Post it. Get real input.
#tools-and-contractors
Find and share the tools and contractors that actually move the needle.
#gtm
Go-to-market strategy, sales, and marketing for AI-native companies.
#introductions
Who you are, what you’re building, what you’re working through right now.
#events
Live sessions, announcements, and recaps when they happen.
#boost
Need a like, upvote, or share? The community shows up for each other.
Who’s in the room

Built for founders already in it.

Not still deciding whether AI matters to their business.

01
Founders and CEOs rebuilding their company as AI-first, or building one from scratch.
02
GTM leaders navigating AI-native go-to-market.
03
Heads of growth, sales, and marketing in AI-forward companies.
04
C-suite operators leading real transformation, not just talking about it.
What happens when this works

A room that compounds.

"

Took a playbook from the community, adapted it with ChatGPT, jumped on a call and the prospect said this is genius, I am subscribing now. Best end to a call I have had in two months.

NA
Niklas Andersson
Founder
"

After my mastermind hot seat, my first webinar went great. $5k in sales, three customers in. This feels like such an easy sell to my audience now.

LP
Laura Phillips
Founder
"

In the first 40 days I feel like I have more direction and action steps than ever. Feels like I’m in the right place for the first time in a long time.

KP
Kuvaal Patel
Founder
The one rule

Give first.

Everyone who joins is expected to add value. You don’t need to be the most experienced person in the room. But you should be willing to share what you’re building and what you’re learning. The wins and the hard parts.

Occasional self-promotion is fine. Showing up just to pitch is a fast exit. This rule is what makes the room worth being in. We enforce it.

Run by

Two operators. Not gurus.

Here to curate the room and keep it worth being in.

Alex Turnbull

Alex Turnbull

Founder · Helply & Groove

Built Groove to $4.5M ARR bootstrapped. Now rebuilding it AI-native with Helply. Running GTM personally. Not here to be your guru, here to curate the room.

Tom Morkes

Tom Morkes

Community Lead · Grow or Die

West Point grad. 3x founder. Led GTM for hundreds of launches generating millions. Runs Grow or Die day to day, the events, the community, the partnerships. The reason this room actually functions.

Grow or Die.

The choice is already being made. Make it on purpose.

Next cohort launches June 1. Applications open now. Private, vetted, free. Every application personally reviewed by Alex and Tom. If you’re in, you’re in a room worth your time.

Apply to Join →

Next cohort June 1 · Free forever · Private & vetted